Jack Johnson is a musician that always tells a story in a
calm, cool, collected, and mild way. He
combines a funky, grove-laden like spin, on acoustic folk rock, while
establishing himself as a musician that sings with soul. His music can be heard
in pretty much any coffee shop across the United States.
His music has a certain air to it that causes the listener
to feel as if you were seaside with a cold beer surrounded by friends and
family. Taking it easy and enjoying
life. It makes me think of cool
breezes, laughs, and a relaxed day at the beach. He sings songs about love, pain, and life. He sings from a calm
place in his soul and touches millions of listeners all around the world.
His web page is just like his music. Instantly is makes you feel relaxed. The background of the web page looks like
old gray wood, the kind you find at the shoreline, dried out and bleached by
the sun. It looks like a bookshelf you
would find in a beach house. The background has accents of a cool light green
color, making the viewer experience a relaxed feeling while connecting with the
earth. On each shelf are pictures of an
old video recorder, film, a jar filled with old coins, a camera, a black and
white photo, and the all-defining acoustic guitar. Each piece on the shelf a relic of what is important in his music. Capturing life, celebrating it, and singing
about it.
Centered in the web page is what appears to be a
poster. It says, “ Best of Kokua
Festival” saying it is Jack Johnson and Friends. Kokua is a Hawaiian word, that
translates as "extending loving, sacrificial help to others for their benefit,
not for personal gain..." (http://hawaiihubbub.blogspot.com/2007/04/meaning-of-aloha-and-kokua.html)
The poster is an advertisement that Jack Johnson is sing for a benefit called
the Kokua Hawaii Foundation. Again
using his talents to help others and to encourage people to do their part in
there community. The letters of each
word are a light cream color with a darker sage green border. Again eliciting a calm experience geared to
make the fan feel like a friend, a part of the Jack Johnson movement.
From one visual point to the next Jack Johnson’s website
brings forth exactly what the musician defines himself as. In his music, his life style, and his
website that audience feels that he is a good person that just loves to sing,
chill at the beach, and love people.
Doing his best to change or evoke change in the world.
I am a diehard fan of Jack Johnson’s music. I love nothing more than taking a bubble
bath with his music, imagining the ocean hitting the shoreline, sitting in Sand
Diego, hanging out with my little brother and little sister. His music touches me. After actually looking into his website and
discovering that he is doing this wonderful benefit, I feel even better that I
buy his music. The way this website is
designed and Jack Johnson's type of music, I find myself truly identifying with this musician in a
profound way. As I too try to live my life
in much of the same manner. Family, friends,
music, and the beach, it sounds like paradise.
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